WARRIOR EXPO 2019 T-SHIRT DESIGN UNVEILING

WARRIOR EXPO 2019 T-SHIRT DESIGN UNVEILING

Every year, ADS, Inc. takes great pride in the Warrior Expo t-shirt design of longtime employee and artist, Parker Williams. The Warrior Expo t-shirt, revered by most for its unique take on the modern-day warfighter, is treated as a collector’s item and is always in high-demand.

Unique to each new year, the t-shirt design is born in tandem with the event but lives on in the attendees who wear it year-round. Spotting someone wearing a “vintage” Warrior Expo t-shirt provides commonality for all warriors—no matter if you’re a Program Specialist, decision maker, or end-user.

2018 T-Shirt Design | 2017 T-Shirt Design

To Warrior Expo t-shirt design fans (yes there’s a group of them), acquiring the memorabilia is equally as important as the official t-shirt design unveiling. With that being said, and in light of tradition, we’re are proud to present you with Warrior Expo 2019’s t-shirt and Warrior Bash theme!

warrior expo t shirt design

T-Shirts are distributed to all Warrior Expo attendees. Valid Government ID is required for entry.

warrior bash t shirt design

Warrior Bash is an exclusive networking opportunity available to Warrior Expo attendees on the evening of Day 1 of the show.

Stage 1: Sketching

“Each year, I try to come up with a theme I think our customers will identify with. As you will see in the below sketches and comps, this year’s theme is all about teamwork.”

— Parker Williams, ADS Inc.

Images below are sketches done by Parker in the initial brainstorm phase. He wanted to focus on the challenge warriors face, versus the warrior itself. His initial concepts of teamwork included imagery of warriors in victory poses, defending against attacks, and banding together.

warrior west expo t shirt sketch
warrior west expo t shirt sketch
warrior west expo t shirt sketch
warrior west expo t shirt sketch
warrior west expo t shirt sketch
warrior west expo t shirt sketch
Stage 2: Comprehensive

“Two years ago, I designed a figure with a victory pose. Last year the design had strong roots in tradition and stoicism. I’ve explored themes of adversity and empowerment (with a single person in triumph.) The final decision comes down to what will resonate with our customers best.”

— Parker Williams, ADS, Inc.

During the comprehensive stage, Parker leaned towards the cultural influences of Roman and Spartan warriors and utilized a “frieze” or sculpture-from-stone effect. In line with the teamwork theme, the end-product came down to a phalanx of Spartan warriors.

warrior west expo t shirt sketch
warrior west expo t shirt sketch with trojans
warrior west expo t shirt sketch with trojans
Stage 3: Final Design

“I’ve thoroughly enjoyed designing the Warrior Expo t-shirt over the years but last year was the first time I witnessed someone immediately take their shirt off to put the Warrior Expo t-shirt on. I don’t know if their reaction was to the memorabilia aspect or the design, but it really drives me to make the shirt better every year.”

— Parker William, ADS, Inc.

After developing the concept even further, Parker decided to make the design look as if it were carved out of stone rather than have a realistic quality. This resulted in three final mockups. Mockup #3 achieved the criteria of incorporating the ADS brand while maintaining the carved from stone concept.

warrior expo t shirt design

Mock-Up #1

warrior expo t shirt design

Mock-Up #2

warrior expo t shirt design

Mock-Up #3

Stage 4: VOILA!

At last, the final design and artwork utilized in Warrior Expo 2019’s t-shirt design is revealed!

Special thanks to ADS employee Parker Williams for his creative knack for capturing the warfighter in a way that we all can identify with. See you at Warrior Expo 2019!

warrior expo 2019 t shirt
Have you registered yet?

Warrior Expo West

May 14 & 15

San Diego Convention Center—Sails Pavilion

Warrior Expo East

July 10 & 11

Virginia Beach Convention Center

With 300+ industry suppliers and more than 3,000 vetted attendees, it’s far more than a simple trade show-it’s the defense industry’s one-top-shop for industry networking, customized training, and product demonstrations.


Warrior Expo is not open to the general public. This event is intended for military, federal, state and local government agencies, law enforcement, first responders, qualified defense or government contractors, exhibiting partner suppliers/manufacturers, and their guests.

Access is not permitted without official government-issued identification.


The Artist: Parker Williams

williams parker headshot

A native of Virginia Beach, Parker Williams, Marketing Product Content Manager, has been with ADS for over 17 years in several positions, including Senior Graphic Designer and Creative Director. Parker’s artistic talent shines through his design work, logo creation, branding and managing of thousands of supplier products on the ADS website. Over the years, ADS employees and customers alike recognize his work through various catalog covers, shirt designs, and logos. Outside of work, Parker spends time with his corgi, Panda, works on digital illustrations/paintings (@breakerbot on Instagram), and operates an online clothing store for his personal t-shirt designs.

REQUEST A QUOTE

Tell us what you're looking for.


When do you need this quote?





Thank you for your interest in ADS. Unfortunately, we cannot process your request. ADS does not sell to sole proprietors or ship to residential addresses. Please contact Tactical Distributors at 1.866.916.6905 or info@tacticaldistributors.com for further assistance.
























Tell us your delivery destination.

Please provide your organization's shipping address

ADS cannot accept personal/residential shipping addresses




Tell us your purchase method or budget.
ADS cannot accept personal funds



Campaign Information
24/7 SUPPORT

All customers have access to their rep during business hours, or an emergency line at 866.845.3012 any other time. We are here when you need us.


24-HOUR RESPONSE TIME

Emails, phone calls and texts will be returned within one business day.


FOR IMMEDIATE ASSISTANCE:

866.845.3012



WE’VE BEEN THERE

Over a quarter of our employees are Veterans. We have first-hand knowledge of the challenges you face and how important it is to be available and responsive when you need us.


IT’S PERSONAL

Not only is ADS headquartered in a military town, but most of our staff have a military family. Because of that, customer satisfaction feels personal. That’s why we are committed to doing what we say we’re going to do.


YOU HAVE OPTIONS

We understand you have a choice when deciding where to buy what you need. Our goal is to provide service that is second-to-none—so you don’t think twice about calling us first.


WE COMMIT WITH CONFIDENCE

We will only commit when we are 100% confident we can follow through. This means, we'll provide a quote only if we know we can meet your time constraints.


ON-TIME, ON-TARGET DELIVERY

We commit to meeting or exceeding our customers’ delivery requirements.