ADS | For the Warfighter, Training Never Stops | Warrior Expo West
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The best never rest, and neither do threats. Whether you’re a Program Manager, Procurement Specialist, or end user, the key to success is staying ahead of the curve through continuous training. Our courses are custom-tailored for different agencies. We cut out irrelevant details and focus on the scenarios you’re likely to face.

All courses are delivered in a hands-on format by experts who have lived—and survived—what they teach.

  • Receive course credits
  • Learn from subject matter experts
  • Walk away with hands-on, scenario-based training

Celebrity guest Tim Kennedy is not only active-duty Army Special Forces, but the embodiment of physical and mental toughness. You may know him from his hit show on Discovery, Hard to Kill, or through his extensive MMA career with the UFC. Regardless, being hard to kill isn’t just an approach, it’s a lifestyle. After you meet the man, myth and legend at the Celebrity Meet & Greet, pop over to Classroom 5B to learn first-hand how to channel your inner sheepdog.


WHEN: 1000 – 1100


*FREE to Attendees*

Day #1

May 14, 2019 | 0900 – 1000

Classroom 5B | San Diego Convention Center

PRODUCT DEVELOPMENT: Building Custom Solutions for Urgent Operational Needs

Do you have unmet requirements that can’t be fulfilled with existing commercial-off-the-shelf (COTS) items? Unmet operational requirements occur when a problem goes unidentified, the right solution doesn’t exist, or funding isn’t available. ADS’ team of experts and partner suppliers work tirelessly to research, develop, and integrate new products that solve a problem, leverage existing legacy systems and are easily procurable. In this class, bring your most challenging requirement and learn how ADS’ product development approach can serve you.

May 14, 2019 | 1030 – 1130

Classroom 5B | San Diego Convention Center

HUMAN RESOURCES: Leveraging Your Strengths

In this session, you will learn the theory behind the four most common communication styles, identify your preferred communication, and learn how to adapt your style to improve communication and decrease conflict to get better performance results.

May 14, 2019 | 1200 – 1300

Classroom 5B | San Diego Convention Center

CONTRACTS: Rapid Acquisition in Times of Crisis

Recent crisis’ such as the Austin bombing, Vegas shooting, natural disasters, and rapid deployments, all have one thing in common—equipment was needed and FAST! Equipment that the DoD, military and federal agencies otherwise wouldn’t have or need access to. From Government-Wide Acquisition Contracts (GWAC) and service-specific contracts to tailored solutions, learn how ADS leverages agile and flexible procurement solutions to meet your needs in a time of crisis.

May 14, 2019 | 1330 – 1430

Classroom 5B | San Diego Convention Center

S&L: Adoption of Battlefield-Proven Technology

What was once disarming a gunman has evolved into disarming an IED. Law enforcement’s call of duty is to keep innocent citizens safe and that can only be done with the latest technology and equipment. Active shooters, domestic terrorism, the proliferation of drones, and the home manufacturing of illicit drugs are a few examples of why the role of a first responder is even more dangerous than just a few years ago. In this brief lecture followed by a Q&A panel, attendees will learn how this landscape is predicted to change even more in the coming years and how to best equip their teams for the unexpected.

May 14, 2019 | 1500 – 1600

Classroom 5B | San Diego Convention Center

MEDICAL: Stop the Bleed, by the Raytom Group


Stop the Bleed is a campaign to educate the public on how to effectively reduce blood loss in an injured patient. It can be taught to any and all skill levels. The Raytom Group specializes in instructional services in medicine and TacMed. Stop the Bleed in service will cover the following:

Day #2

Celebrity Guest Speaker Tim Kennedy

May 15, 2019 | 1130 – 1230

Classroom 5B | San Diego Convention Center

LEADERSHIP: Becoming the Sheep Dog, Featuring Celebrity Guest Speaker Tim Kennedy

There are three types of people in this world: the wolf, the sheep, and the sheepdog. The wolf is violent, the sheep is passive, and the sheepdog is there to protect one from the other.

Featured celebrity speaker, Army Green Beret, and UFC ranked middleweight fighter, Tim Kennedy, will speak about how to overcome fear, how to get up and learn from losses, how to recognize strengths and weaknesses, and how to become the sheepdog.

May 15, 2019 | 1330 – 1430

Classroom 5B | San Diego Convention Center

CONTRACTS: Your Requirement Shouldn’t Scare You

ADS’ team of subject-matter experts scout the defense landscape for the latest trends, technology, and equipment to anticipate your needs long before you need them! We partner with agencies to offer quick, efficient obligation of your funds for your equipment requirements in today’s DoD budget environment. Whether you’re procuring strength training equipment or extreme cold weather gear, we are your one-point source for rapid acquisition.

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All customers have access to their rep during business hours, or an emergency line at 866.845.3012 any other time. We are here when you need us.


Emails, phone calls and texts will be returned within one business day.




Over a quarter of our employees are Veterans. We have first-hand knowledge of the challenges you face and how important it is to be available and responsive when you need us.


Not only is ADS headquartered in a military town, but most of our staff have a military family. Because of that, customer satisfaction feels personal. That’s why we are committed to doing what we say we’re going to do.


We understand you have a choice when deciding where to buy what you need. Our goal is to provide service that is second-to-none—so you don’t think twice about calling us first.


We will only commit when we are 100% confident we can follow through. This means, we'll provide a quote only if we know we can meet your time constraints.


We commit to meeting or exceeding our customers’ delivery requirements.