“We solve real needs for those in uniform,” Wallace explained. “That’s the impact we’re trying to make every day for the men and women serving our country.”

Wallace tied the company’s rise to its commitment to its customers and employees, and the company’s singular purpose of outfitting our military and first responders with the most advanced gear and equipment available today.

“Our purpose drives everything we do,” he told the group. “We work as hard as we can every day to get our military the best equipment money can buy.”

ADS employees understand and believe in that purpose, and are uniquely empowered to do what it takes to solve customer equipment challenges, whether they’re scouring the marketplace to find the right product or linking manufacturers together to create a solution.

“We deliver products that don’t exist,” he said.

The company also works hard to give employees the best opportunity for personal and professional growth, he said, from paying for their employees’ medical insurance premiums to the company’s popular Mission Give Back initiative.

“When you empower your employees,” he added later, “you have an entire business fighting to serve your customer.”