“The company realized they weren’t capitalizing on all of the leads they were getting, especially digitally,” recalls Teresa Percefull, who about two years ago began talking to ADS about a newly created position as a Senior Integrated Marketing Manager. “They were asking ‘What are we doing with these leads? How do we nurture them so that they’re sales ready?’ They wanted to figure out: ‘How do you bridge the gap between marketing and sales?’”
Teresa had a few solid ideas for ADS, and it wasn’t long before she had the job, too. Growing up in Alexandria, and graduating from VCU, she had spent most of her sales and marketing career in Richmond. Then, about four years ago, she moved to Hampton Roads with her husband Winston, a brewer who had joined Reaver Beach Brewing Co.
Already an experienced graphic designer and marketer, she was working remotely for a large car dealership company, but the work was isolating, the travel frequent, and she craved a more traditional work setting. A friend recommended ADS. She was just who the company needed.